Hey there, micro-influencers! Are you tired of brands overlooking you for big names with millions of followers and want to find brands that collaborate with small influencers in India? Well, worry no more, because the game is changing, and small-scale influencers like you are in high demand!
That’s right, brands are realizing the power of your loyal and engaged audience and are eager to collaborate with you.
So, if you’re ready to take your influence to the next level, keep reading to see some brands that are already jumping on the small influencer bandwagon in India.
Few Big Brands That Collaborate With Small Influencers On Instagram
Brands like Mamaearth, MyGlamm, Furlenco, Sugar, Daniel Wellington, Croma, Lifestyle, Pond’s, Nykaa and Licious collaborate with small influencers on Instagram.
Here are a few examples of big brands that collaborate with small influencers on Instagram:
Mamaearth
First up, we have Mamaearth, a popular skincare and haircare brand that has worked with several small influencers in India. Mamaearth has chosen to work with micro influencers who have a following of around 10,000 to 50,000 people on social media, and their strategy has paid off! The brand has seen an increase in sales and engagement on its social media platforms, thanks to the authentic content that small influencers like you are capable of creating.
MyGlamm
Next on our list is MyGlamm, a beauty brand in India that is known for its cruelty-free and vegan products. MyGlamm has time and again collaborated with small influencers on Instagram to create authentic and engaging content. This strategy has helped the brand reach a wider audience and build a loyal customer base.
Furlenco
But, it’s not just beauty and skincare brands that are collaborating with micro influencers. Furlenco, a furniture rental company in India, has also jumped on the small influencer bandwagon. The brand has collaborated with influencers who have a following of around 5,000 to 10,000 people on Instagram to promote its products. Furlenco’s collaboration with small influencers has helped the brand reach out to a highly engaged audience and generate buzz around its products.
Sugar Cosmetics
Another brand that has seen success with small-scale influencers is Sugar Cosmetics, a makeup brand in India. Sugar Cosmetics has collaborated with several small-scale influencers to promote its products, and the brand’s strategy has paid off. The collaboration with small influencers has helped Sugar Cosmetics build a strong online presence and connect with its target audience effectively.
Daniel Wellington
This watch company frequently collaborates with smaller influencers on Instagram, often those with less than 50,000 followers. These influencers share photos of themselves wearing the watches and promote discount codes for their followers.
Licious
Last but not least, we have Licious, an online meat and seafood delivery platform in India that has collaborated with small-scale influencers to promote its products on social media. The brand worked with influencers who had a following of around 5,000 to 10,000 people on Instagram, and the collaboration helped Licious reach out to a highly engaged audience and increase its customer base.
Croma
Croma is a leading retail chain in India that offers a wide range of consumer electronics and appliances. The brand has collaborated with small influencers in the technology and lifestyle space to showcase their products and provide honest reviews. These collaborations have helped Croma tap into niche audiences and build trust among consumers.
Recently, they did a massive campaign on Instagram with nano-influencers with followers starting from just 1000 followers. Creators that are managed by The Social Box were a part of this huge Croma sheesh campaign.
Lifestyle
Lifestyle is a popular fashion and lifestyle retail brand in India. They have partnered with small influencers who specialize in fashion, beauty, and lifestyle content. These collaborations involve showcasing the brand’s latest collections, providing styling tips, and organizing giveaways to engage the influencer’s followers and drive brand awareness.
Pond’s
Pond’s is a well-known skincare brand that has collaborated with micro-influencers in India to promote their range of skincare products. These collaborations often include product reviews, tutorials, and skincare routines. By partnering with micro-influencers who have a genuine interest in skincare, Pond’s can effectively reach their target audience and create meaningful connections.
Nykaa
Nykaa is an e-commerce platform that offers a wide range of beauty and wellness products. They have successfully implemented micro-influencer campaigns to promote their brand and increase sales. Nykaa collaborates with beauty enthusiasts, makeup artists, and skincare experts who create engaging content such as product reviews, makeup tutorials, and skincare routines, showcasing Nykaa’s products in the process.
Wrapping Up
Small-scale influencers like you are in high demand, and brands are beginning to realize the power of your authentic content and engaged audience. So, don’t be afraid to put yourself out there and collaborate with brands that align with your values and interests. Who knows, you could be the next big thing in the world of influencer marketing!
So hurry up and get in touch with influencer management agencies like The Social Box to quickly get yourself a lucrative deal with brands that collaborate with small influencers.
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