Are you a budding micro-influencer looking dm brands on Instagram for collaboration? If you’re feeling intimidated by the prospect of sending a DM to brands for collaboration on Instagram, fear not! I’ve got your back.
Picture this: You’re scrolling through Instagram, admiring your favorite brand’s latest products, and thinking, “Hey, I could totally rock that on my feed.” But how do you message the brand on IG and convince them to collaborate with you? Don’t worry, I’m here to provide you with some actionable tips that will help you successfully slide into those DMs.
How To DM Brands On Instagram As A Micro Influencer?
When you DM brands on Instagram as a micro influencer for collaboration, it’s important to be clear and concise in your communication. Reaching out to brands on Instagram is different than approaching them personally or via email. (Here are a few email templates to help you approach brands more professionally)
Micro influencers research, engage with the brand, craft a compelling pitch, showcase their authenticity, highlight their audience and engagement, and maintain professionalism when DMing a brand for collaboration on Instagram in 2023.
Here are 5 tips on how to write the perfect Instagram message to pitch yourself as a micro influencer to a brand:
1. Do Your Research Before DMing A Brand For Collab
Before you send a collab message to a brand on Instagram, take some time to familiarise yourself with the brand and its products.
For example, if you’re a fitness influencer interested in collaborating with a sportswear brand, research their latest product releases, brand mission, and target audience. Show them you’ve done your homework by mentioning specific products you love or sharing a story about how their brand has positively impacted your fitness journey.
2. Craft a Compelling Introduction For Your Instagram Message
The most important part of your collab pitch on Instagram as a micro influencer is the introduction. Put in some time to write a powerful intro explaining who you are and what makes you the right choice.
For instance, start by saying, “Hi [Brand Name], I hope this message finds you well. I wanted to reach out and let you know how much I admire your brand’s commitment to sustainable fashion. As a fashion-conscious micro-influencer with a focus on eco-friendly style, your brand’s values resonate deeply with me.”
3. Clearly State Your Value Proposition In Your Brand Collaboration Pitch
DM brands for collaboration on Instagram like you would present a sales pitch. Show the company what you bring to the table as a micro-influencer in your niche.
Share statistics like, “My Instagram engagement rate consistently exceeds 5% with an audience primarily composed of active women aged 18-34, which aligns perfectly with your target demographic.” Highlight past collaborations or testimonials from satisfied followers to demonstrate your ability to drive results.
4. Be Specific with Your Instagram Collaboration Proposal
Micro influencers need to write direct and to-the-point Instagram messages to brands. Don’t beat around the bush.
Instead of a generic request, offer concrete ideas tailored to the brand. For example, if you’re a beauty influencer reaching out to a skincare brand, you could propose a tutorial video showcasing their products in a step-by-step skincare routine or a series of Instagram posts highlighting the benefits of their key ingredients.
5. Showcase Your Professionalism In Your Instagram DM To Brands
Use a friendly but professional tone in your DM to brands for collab on Instagram. Double-check for grammar and spelling errors, and ensure your message is well-structured and easy to read. Provide clear contact information and links to your social media profiles, making it simple for the brand to explore your content and reach out to you.
Mistakes to Avoid When Messaging Brands For Collab On Instagram
1. Avoid generic and impersonal messages.
Tailor each Instagram DM to the brand, demonstrating your genuine interest and understanding of their products and values. For example, instead of saying, “I love your brand,” say, “I recently tried your [specific product] and was blown away by the quality and performance.”
2. Don’t focus solely on yourself.
Emphasize the mutual benefits of the collaboration in your message on Instagram. For instance, say, “I believe a collaboration between us would be a perfect match, as my audience is highly engaged and eager to discover new eco-friendly fashion options.”
3. Avoid unrealistic expectations.
As a micro-influencer, it’s essential to be realistic about the type of collaborations you can secure. Start by reaching out to smaller brands that align with your niche and gradually work your way up as your following grows and your influence expands.
4. Don’t forget to follow up.
If you don’t receive a response initially, follow up after a reasonable amount of time (usually a week). A simple follow-up message like, “I just wanted to follow up on my previous message and see if you had any thoughts or questions regarding a potential collaboration” can show your persistence and genuine interest.
Wrapping Up
DMing brands for collaboration as a micro-influencer can be a daunting task, but with the right approach and mindset, you can increase your chances of securing exciting collaborations.
By following these tips, you’ll be well on your way to taking your micro-influencer career to new heights.
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